Affiliate marketing typically refers to an electronic commerce version of the traditional agent/referral fee sales channel concept. An e-commerce affiliate is a website which links back to an e-commerce site such as Pikum.com.

However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. Bloggers and members of different online community forums can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.

Affiliates can also be referred as publishers. Affiliate marketers don’t necessarily have to be affiliate marketers specifically. Sometimes such marketers can actually be the e-commerce web site that actually sells the products and services. The advantage of this method of marketing is that it cuts out the middleman but it does require the affiliates to have a high degree of trust in the software and people behind the e-commerce web site in question.

Get in touch with the contact centre and an affiliate agent will contact you to discuss becoming an affiliate.

Pikum! offers widgets that can be embedded on your website to direct players to the Pikum! site.

A tag is a keywords relevant to your Pikum, which can be used to make it easier for players to find your Pikum on the site

This section of the site shows affiliates, hosts and other partners how much money has been earned from Pikums the partner has created and distributed.

Shows which of the predetermined revenue share levels the affiliate or host is currently placed in. The level in which the affiliate or host is placed in is determined by the size of the pot for each Pikum the affiliate or host and creates and\or distributes, and the total yearly revenue the affiliate has generated. The larger Pot Size (or affiliates contribution to the Pot size in Pikums which are distributed by multiple affiliates), the higher the affiliates’ level Revenue Share Level, and the higher the percentage of Revenue Share the affiliate or host receives. The available levels are Standard (which all affiliates start on), Silver, Gold and Platinum (the highest level available).

Shows the date at which the affiliates’ most recent revenue share level started. Each time an affiliate climbs up a level this date is reset to the date, on which the affiliate reached that level, the affiliate then has 1 year from that date to achieve the numbers that would allow the affiliate to retain or improve their revenue share level. Similar to an air miles model, if the affiliate does not achieve the figures required to retain or improve their revenue share level, the level can also go back down.

Shows how much total revenue the affiliate has generated since the Level Start Date for the Revenue Share Level shown. Yearly revenue is one of the two things which determines which Revenue Share Level the affiliate is in and what the revenue share percentage they receive, so the aim is to keep trying to drive that number up, the higher it is the more the affiliate can earn, and the higher the percentage of revenue share that is given to the affiliate.

Allows the user to select which date range the Earnings Summary shows details for. The Earnings Summary will only show information for earnings during the date range selected.

Shows the number of Pikums the affiliate or host created and concluded during the Date Range which is selected.

Shows the Average Number of Entries contributed to each Pikum the affiliate or host created between the dates specified date range.

Shows the average Entry Stake paid by each player the host or affiliate contributed to each Pikum that was created or hosted during the specified Date Range.

Shows the average contribution to pot size per Pikum (For Pikums which are hosted or distributed by multiple affiliates\hosts) or the average pot size (for Pikums created and only distributed by one host\affiliate) for each Pikum the host or affiliate created or distributed during the specified date range.

Shows the average amount of revenue share earned per Pikum by the host or affiliate during the specified Date Range.

Shows the total amount of revenue share earned by the affiliate during the specified date range.

Entries – Select how many times each Player can participate in this Pikum. This is set out by the Host, and the maximum is 5.

Entry – here you can select to play for money (enter with Pounds) or play for fun for free (enter with Pikles’ ).

Pot size – This will the amount of real money in the pot at the present time.

Start date – this will search between a user-defined date range, in which you expect the game to take place.

The date the Pikum ends.

Shows the current status of the relevant Pikum. Status can be “Open” which shows the Pikum is still open and may be entered by players “in progress” which shows the Pikum is currently taking place, Entries are closed at this stage, “Closed” shows Pikums which have been concluded.

Shows the total revenue share the affiliate or host earned for the relevant Pikum.

Clicking this button will show the affiliate or host a detailed report on of each Pikum that they created or contributed to.

Shows information relevant to the Pikum on which the “Details” button was clicked.

Shows the type of Pikum that the affiliate or host created or contributed to. Pikum types are as follows:

Pikum Type	Creator	Distributions
User Generaterd Pikum (UGP)	Host or Affiliate	Pikum site and\or Affiliate or Host Site
Customized Affiliate Pikum (CAP)	Pikum Editorial Team	Pikum site and\or Affiliate or Host Site
Celebrity Pikum (VAP)	Pikum Celebrities	Pikum site and\or Affiliate or Host Site

Bonus levels and promotions may vary depending on Pikum type.

Shows the number of people that entered the Pikum for which the detailed report is showing.

Shows the relevant Entry Stake for the Pikum selected.

Shows the total size of the relevant Pikum.

Shows the percentage of revenue share achieved by the affiliate or host for the relevant Pikum.

Shows the details of any bonuses which were applied to the relevant Pikum. Bonuses can vary, please see the Pikum site for further details of the most recent bonuses. (E.g. “Double” refers to double money where all affiliate earnings are doubled by Pikum, or +50% where Pikum adds 50% to any revenue the affiliate has generated)

Shows the total amount of cash the affiliate or host has generated for the relevant Pikum, less deductions which are made as per the relevant set of terms and conditions.

Shows the amount total Affiliate Revenue Share plus the value of any bonuses which were applied to the relevant Pikum.

A short analysis of how the affiliate or host could have increased the revenue share generated from the relevant Pikum and by how much. This section is to help hosts and affiliates assess how best to improve their revenue share and how close they may be to reaching the next revenue share level.

This line shows how much the affiliate or hosts contribution to the Pot Size of the relevant Pikum would have needed to be larger by in order to achieve a higher level of revenue share on that Pikum.

This line shows the Revenue Share % the affiliate or host would have received if they had contributed the additional amount shown in the “if this Pikum had been large by” line to the relevant Pikum.

This line shows how much revenue share the affiliate or host would have earned if their Pikum had been larger by the specified amount.

This line shows how much more the affiliate or host would have been required to contribute per Pikum during the past year in order to achieve the next Revenue Share Level.

This line shows the Revenue Share % the affiliate or host would have received if they had contributed the additional amount shown in the “if your yearly Pikum revenue would have been larger by” line to the relevant Pikum.

This line shows how much revenue share the affiliate or host would have earned if their yearly Pikum revenue had been larger by the specified amount.

Shows the level of Revenue Share the affiliate or host would have achieved if both the Pot Size and the Yearly Pikum Revenue would have been larger by the amount suggested in other parts of the Detailed report.